This was one of my most favorite projects while in school. We had to chose a store located within a certain radius of school and do a redesign of their identity. Josi Wert (which sadly, is no longer) was an upscale clothing boutique for men and women. This book documents my process over the course of the project. The goal was not to necessarily come up with a final solution, but rather to focus more on the process of investigation and sketching out ideas.
